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Ichor Liquid Product Selection Guide

This guide serves to help those who are struggling to use our site. As many of you know, our products are very customizable and therefore making the right selection can be difficult for those first visiting our store and not familiar with our product selection.


To ensure the mechanics of our online store work smoothly, we have to work with more recent technology which we have discovered may or may not work well with some of the older operating systems. This can include Windows Vista and below, IOS 8 and below and the associated web browsers that come packaged with those operating systems.

To ensure compatibility at all times, it is best to use either Chrome or Firefox as these are updated regularly and are not operating system dependant like Internet Explorer or Safari.

For any compatibility issues please refer to our guide here.

Product Selection

First off, this is what you should see.

juice with basic options

If you see the image below, then you need to refer to the compatibility guide (link above), or try a newer updated web browser.

E juice with no options showing E liquid product with no options

Basic Options

When viewing one of our e liquid products, you will by default be presented with our basic options.

The options offer:

  • The bottle sizes
  • The nicotine amounts
  • The mix
  • Add a Message to the bottle.

Our bottle sizes range from 10ml – 100ml
The price listed relates to the 10ml bottle. Selecting larger bottles sizes will update the price accordingly.

We offer nicotine levels between 3mg (0.3%) nicotine – 24mg (2.4%) nicotine.
We have had questions in the past about the differences between mg and %.
The easiest way to understand these values is to consider pure nicotine as 1000mg or 100%. Both measurements have to be displayed by requirement.

The mix offers 5 different categories

  • 100% VG
  • 30% PG / 70%VG (often referred as MAX VG)
  • 50% PG / 50% PG
  • 70% PG / 30% VG
  • 100% PG

We explain the benefits of each mix here,

However, to summarize I would always recommend someone who is not allergic to PG to start with a 50% PG / 50% VG mix.

If you do suffer an allergy to E liquid, and depending how severe, either try the MAX VG (30% PG / 70% VG) or 100% VG

The final option in the Basic Options is Add a message to the bottle. Full details found here, but to summarize it basically allows you to add a custom message i.e. Happy birthday x in place of the default “Premium E Liquid made in the IOM by’

Please do not write any instructions on here i.e. “please deliver to back gate” as this will be added to the bottle label. (It does happen!)

Advanced Options

  • Speciality E Liquid has no advanced options
  • Tobacco E liquid contains 2 additional options
  • Fruit E Liquid offers 3 additional options.

These are:

  • Optional Flavour
  • Optional Menthol
  • Optional Sweetener (Fruit Only)


These are for the most part self-explanatory:

The one question that does get asked a lot is, “What if I want extra flavour and an additional flavour”

To solve this, we added an additional selection under the Menthol Option – “Extra Flavour – Primary” Selecting this will allow you to add extra flavour to your Strawberry E Liquid with Cream.

Please note adding additional options do increase the price of the e liquid.

Another question asked a lot relates to how the optional sweetener works.


By default, we add 1 drop of 50/50 mix of Sucralose and VG to every 10ml e liquid. Extra sweetener is 2 drops. No sweetener means no added sweetener.


If you still have further questions or require additional assistance, please do not hesitate to contact us. We are always here to help.